Tuesday, September 19, 2006

From May to Macy's


May Department Stores was once responsible for many popular mall-anchored department stores such as Lord & Taylor, Filene’s (Boston-based) and their many acquisitions of regional offsprings such as Hecht’s, and Kaufmann’s (New York-based) over the last century plus. In 2005, May Department Stores were acquired by Federated Department Stores, another once rival giant who owns the more upscale Macy’s, and the even more upscale Bloomingdale’s. As a result of the acquisition, Federated prompty chose to brand all of May’s string of department store chains and names which includes Filene’s and names under one successor: Macy’s. If you’ve shopped a Filene’s, then-owned by May Department Stores, the company who acquired the former G. Fox and Sage-Allen locations (which originated right here in Hartford), you’re basically shopping at the same stores as you’ve been going to all along. But there are some differences within...

Farewell to Filene's; taken weeks before the transformation.

What’s the real difference with the merger? Store interior designs have changed a bit; mostly in regards to Macy’s promotional banners and signage in and out of the stores. Facades have been repainted and some restructured (although varied in some locations) and prices aren’t quite as heavy as Macy’s have been known to charge in the past. Selection? The same trendy brands Filene’s has been offering over the past years. Presentation wise, you might not be able to tell anything beyond marginal differences here and there. The personality of many of these stores, including Filene’s, some of which many people including myself have grown up with have now been uniformly rebranded in Macy’s name which kicked off officially on September 9, 2006.


The Westfarms Mall; located between Farmington and West Hartford, Connecticut was host to original Hartford-originated G. Fox and Sage-Allen stores before their fallouts in the early 90's.


The final weeks of Filene's brand, originally G. Fox in front of one of the two monuments built here since the 1974 opening.


Macy's now operating at the former Filene's, originally G. Fox.


Macy's main exterior entrance.


Macy's upper-level entrance.


The Filene's Men's Store/Furniture Gallery operating in the former Sage-Allen space. This photo was taken after mall closing hours and months before the Macy's rebrand.


Overlooking Westfarms center court, Macy's now operates in the former Filene's Men's/Furniture, originally Sage-Allen.

Macy's Men's Store upper-level entrance, brown facade unchanged from the Sage-Allen era.


Macy's Furniture Gallery entrance, brown facade also unchanged from Sage-Allen.


Macy's Men's/Furniture entrance with original "sky-rise" style window facade.


Macy's Men's/Furniture entrance with original flare.


Then: Filene's Men's Store/Furniture Gallery exterior entrance.


Now: Macy's Men's/Furniture entrance as of September 9.

Danbury Fair Mall; Danbury, Connecticut

The now vacant Filene's at the Danbury Fair Mall; a mall which hosts an original Macy's. Photo taken earlier this year, the building now features stripped away signage.


An original Macy's at Danbury Fair Mall also one of only original stores in any mall in Connecticut.


Macy's mall entrance at Danbury Fair Mall.


The former Filene's at Danbury Fair Mall still without a known replacement anchor.

Stamford Town Center; Stamford, Connecticut


Connecticut's first original Macy's and it's grandiose exterior at the other Connecticut Taubman Center; Stamford Town Center.


Interior the Stamford Town Center Macy's

Enfield Square; Enfield, Connecticut


Macy's sign being assembled outside the former Filene's Men's Store exterior entrance.



Macy's sign being assembled at the former Filene's Men's Store at the Enfield Square (formerly known as Westfield Shoppingtown at Enfield).


Another exterior entrance with "rainbow" arch entrance throwback to original 1960's design of the mall.


A Filene's tarp just before pre-unveiling the company's uniform brand outside the exterior entrance.



An unusual "rainbow" style facade on a former G. Fox, to Filene's, and now Macy's inside the one-level Enfield Square.

Some Other Malls...


Soon to be removed signage at the Auburn Mall in Auburn, Massachusetts.


The last notion of Filene's on this road pilon at the Holyoke Mall in Holyoke, Massachusetts.


An unusual Macy's facade at the Sunrise Mall in Massapequa, New York (Long Island) which was not Filene's before (Photo credit: Michael DiMaio).

1 comment:

Joey Macellaro said...

I live on the Island and have passed this Macy's many times. There are actually two similar looking Macy's stores in the vicinity -- in Massapequa at the Sunrise Mall and in Bay Shore at the South Shore Mall. Both properties are now owned by the Westfield Group, which has updated the appearance of the malls without touching the Macy's stores. This clunky block lettering seems to be typical of Macy's of the 1970's, along with pink exteriors. The design of the Bay Shore store is especially unique and dated. I don't think many other Macy's stores, aside from Herald Square, feature display windows.... Stumbled upon the site tonight while randomly looking up my favorite childhood store -- Caldor.