Tuesday, June 26, 2007

We're On Flickr!


And other news...

A contributor to The Caldor Rainbow, Joseph Rifkin was kind enough to track down an old photograph (or blown-up into a poster?) of the Crystal Mall from his personal collection for us to present on the site. It's fetching! Apart those gaudy, but groovin', floor tiles (which certainly had more flair to them than the endless white we see today), decor at Crystal Mall really hasn't changed too much beyond a paint job or few, has it? See the full gallery of shots taken in January 2007 and compare.

Like all of our contributions, we value all of them greatly. From memories of your own; physical and in writing, we can enrich the quality and quantity of our existing pages and retain accurate facts about our retail rainbows. When I originally constructed the Crystal Mall page, it turned out I had a lot of facts wrong by my own cloudy memory of a mall I had visited long ago. Let the Crystal Mall page be a testament to what we can achieve here if we have the scope of our valued readers chiming in on each report.

I'd like to publically thank Joseph for sharing his elusive photo with us and I'd like to urge everyone and anyone to use all their resources to make this site beyond what I can make it alone.
Keep them coming! You can send your stuffs right to my email, XISMZERO@yahoo.com.

Finally, we're now on Flickr. Now, you will be able to enjoy all of our existing galleries on Flickr. As you may already know, Yahoo! has recently chosen to close its "Photos" division, giving users the option to transport their existing libraries to other services sanctioned by Yahoo!. They happen to own Flickr, and are hoping to direct more focus (pardon the pun) on a a site whose gained much momentum over the past year apart the somewhat languishing Photos service. Despite future costs, we chose Flickr, and once you discover the site and tour it a little for yourself, you'll see why its the fastest growing photo sharing service out there used by all kinds of quality photographers; amateurs and experts alike.


Furthermore, please excuse any broken links in past reports, we'll be working to fix them all in time. Thank you for your patience!

Monday, June 18, 2007

The Languishing Latham Circle Mall


In case you've ever wanted to read a lengthy novel, do some homework, or perhaps audit your stamp collection in a campy, social, public setting and the library is a tad too stuffy for your suits, your the next best option may not be too far away. It may just be at the local, languishing Latham Circle Mall.

Yesterday afternoon, The Caldor Rainbow took what amounted to be our latest and likely last field trip to the Capital Region of New York in the small, quaint town of Latham.


Times used to be good for Latham Circle Mall.

Opened in 1956 as an open-air plaza following suit to the enclosure trend in 1977, the mall fell on rickety times and dramatic anchor shifts throughout its life but managed to stabilize up until the late 1990's when many of its juggernaut anchors went bankrupt. In a few short years after, surrounding malls upgraded their presentations causing this one to slug behind considerably.

Slipping in a side corridor where most stores were vacant; red-trimmings of a former, since moved CVS/pharmacy are sitting darkly. Folks are strolling along the twilight corridors of the mall in their twilight years. Mixed use offices overlook a Burlington Coat Factory. Musak plays softly over the speakers and all the while not much else but a depressive, funky air can be heard and breathed. Before you know it, you're flanked with mirrors, pinholes and scars above dark storefronts stacked with vacant shelving, uneven and often scruffy looking foamboard ceiling tiles, and hanging-by-a-flimsy string globe lamps, some cracked, leftover from some 1970's alterworld.

This is Latham Circle Mall, and without understatement, distressed and kind of strange in sight and smell.


Arriving at the peak of afternoon after what round about became a two-hour jaunt, we came to see for ourselves a mall whose seen its fair share of internet infamy by our fellow affiliates but especially one report done at Labelscar and some archivist ones at Dead Malls. Helping catch our attention due to its otherwise interesting history, being the first enclosed mall in the Albany region, having off-kilter and haphazard architecture and most of all faltering placement in the shopping mall race for the region. Like most dying centers who've lost fame and populous to other malls surrounding it, this forgotten mall is running on a decade plus now and is hanging on just yet barely. To its own sad fate, the ambush of closure of key anchorage helped hurt Latham Circle Mall apart from aged storefronts (some with red, frilly carpeting) who eventually left their spaces dark, tenants trickling down and becoming highly vacant in past years.


Caldor and Stein Mart, who were once at the mall as prime anchors during the 1980s up until the tip of the 90's, drove out many smaller stores subsequently due to their luring absence. Since then, Lowes Home Improvement has managed to help resuscitate the dying mall in the former area left by Caldor, while leaving the Stein Mart space but has chosen likely for their own good, not to open into mall like Caldor did. As a result, patrons will head first themselves into a wall now.


Following a trend trailing other big box or power center superstores began shortly after the 2000s, new-age competition like Home Depot or discounters Wal-Mart, Target and Best Buy have chosen to largely disassociate from malls at which their prime anchorage serves and saves. There's more or less a testament or perhaps an implicit agreement between big boxer and mall to the tune of 'we'll help you get your traffic back but in return, we don't want to be apart of your mall'. These big boxers are demanding their own parcels and operating by their own guidelines outside the bounds of yesterday demands of mall ownership to have all anchors open into the mall.

Slowly losing the grasp of surrounding towns to other malls, like Colonie Center, who models like most upper-range, up-to-date centers today, and the medium-tier Crossgates Mall, Latham Circle Mall has been sort of dwindling between times past and lost in something of a funk, riddled with the inability to adapt and evolve with trends other malls have and one whose continually since the late 1990's has been unable to rebound. So much, that the mall has more or less become a vacuum to the forgotten and disarray.


THE "MAIN STREET" AT LATHAM CIRCLE MALL

Because of this, Latham Circle Mall lives as an interesting and equally bizarre mall not quite like any other. Those who've come to the mall have noted its unusual design and mismatched decor-ridors. From dead ends to dead fronts, mixed use areas, parcels laden with vacancy, oddly-positioned office spaces and wall murals to strange oversight office areas plagued with one-way mirrors to often unusually high and variously differed acute angled ceilings, Latham Circle Mall isn't a conventional mall by far.


A TWILIGHT REALM OF OFFICE SPACE LEADS TO MORE OF THE UNKNOWN

One area in particular, above the mall security offices, can be accessed by an ancient zig-zag staircase which leads to multiple levels with various balconies to more office space. Unfortunately, this part was barred off and while we had great temptation to explore the upper netherealms of the mall, we eventually abstained for reasons we'll later divulge.


A BRIEF UPPER LEVEL FOR REGAL CINEMAS OVERLOOKS THE JCPENNEY COURT


UNUSUAL CEILING HEIGHTS AND RIPPLES


A TYPICAL WALL MURAL, PRESUMABLY DEPICTING THE CITY OF ALBANY


No more than minutes before the top of the hour, we were matched presence by mall security who gave us a bitter reception. Like an RPG (Role-Playing Game -- not the explosives), our sights locked as he approached.

He was a stocky individual whose name I failed to capture. Beyond middle-aged, unshaven, generally unfit and unkempt and was also missing a good number of off-colored and ghoulish teeth likely due to tobacco habits to which resonated in scent as he spoke. Wearing a white button-down shirt a few buttons loosened from the top and slightly slurred in speech, his provincialism lacked prominence as he approached me, awaiting my reprimand. In something of a let's-play-detective manner, he whips out what looks to be a badge likely commissioned to him by the mall's dollar store and proceeds to lay down the protocol or something to the effect of 'what do you think you're doing'?

I thought he might be Police, but seconds later I realized he was definitely not.

I play out, knowing what I'm to be told as I carry my pocket camera having just been caught capturing a wall decal next to an active office space. No pictures, I get it. Well it didn't stop there. The eager guard, enthused by the chance he may get to use his interrogation skills or to stir up some drama at a dried-up setting further asked a few more questions as to why I was taking pictures of the mall to which I gave him my verbal credentials. Noting it was strictly non-profit, whose gain was merely to capture and preserve retail history in lieu of a proposed renovation (which is pending approval by the town and is slated to begin Summer 2007), I understood his skepticism but soon realized how silly this could become.

He thereby demanded some form of written credentials or a business card, to which I don't carry around as I'm not in business, telling me that if I wanted to take pictures, asking mall management was paramount.

Silly me, I had left my wallet in the car.


He asked me to stay put as he turns aside to whip out his gray clamshell cell, talking to what was believed to be a superior, who likely didn't seem very busy only taking about a few rings. Wondering what this guy was going to tell me next, he blurbs 'The Caldor Rainbow' over his phone to which the next immediate response was 'No.' Not surprisingly, I had predicted that my request to document the mall would be shot down faster than unauthorized aircraft over Groom Lake.

After all, that's why I shoot first, ask later. If not for that, some of our other stories would've never been possible.

With something of a sour demeanor on my part, I decided it was likely time to leave. He continues his line of questioning which led to something of a mild argument between the two of us about something relatively simple which I should have aborted early on. Him stating that I was on "private property", I amended that I was on public private property, which is technically anywhere outside your yard, right?

Private property, or so he told me, was the defense for not taking photos at a shopping mall.

Last I remembered, one is not prohibited to snap photos in a parking lot much less a park. That's one of the joys of civil liberties and my freedom of press. In a somewhat stubborn and belligerent tone, he continued to pound that I was on private property and there was no reasoning beyond this. I acknowledged, and then notified him that if the mall's policy was so stringent against the use of cameras, there might be a sign telling those to refrain. Otherwise, there's no inhibitions and no defense. There's no law other than some garbled
implicit one about photography in shopping malls unless stated in writing, like some malls. In that scenario, I would've been caught and my defense would've been bleak. My loss.

He wasn't finished with his two-bits which he then gave me a tired example of me probably 'not wanting people to take photos of my house'. Fair enough, except my house is not open to the public, malls are open to everybody. Do I want strangers to take photos of my house? No. A stranger taking a photo of a shopping mall versus a house obviously present different degrees of security issues, no? Are we now comparing public settings like shopping malls to people's private homes?

Not pleased with most press about Latham Circle Mall, and what he called 'bad press and bad photos' floating around out there (please take no offense Labelscar or Dead Malls; especially the ladder whose photos are quite elusive of a former Caldor), I then informed him that the mall was undeniably in a decline but reports had surfaced about a rebound, which was the focal point of our article (actually I don't think he knew what I talking about). He didn't seem happy with the realty that Latham Circle Mall has become a bottom-feeder of Albany's surrounding malls, and the ensuing press it created on its own. As a matter of fact, he felt the need to remind me of just how obscure my page was by saying he had never heard of it. Hopefully, we'll have gained a new reader or two.

He finally asked -- no -- told me in not so many words not and somewhat disgruntled mall "guard" who decided to make things escalate to realms of unprofessional. We to share or post my photos on the site. However, we believe the cause of Latham Circle Mall transcends beyond a disheveledcould've handled things better, but he decided to make things difficult and go beyond into a territory of overzealous.

Upon leaving, we managed to capture the road pylon, laden with character.

The mall is currently slated for a $12 million renovation and lifestyle adaptation which will see an end to much of the mall's antiquated oddities and hopefully patch up many vacancies throughout.

If you happen to be that security guard who played sheriff with me yesterday afternoon, by all means, welcome to the site and enjoy the pictures!

Tuesday, June 12, 2007

Chronicles of Caldor To Stew's


Spring has come, and Stew Leonard's has finally opened the former Caldor on the Berlin Turnpike in Newington, Connecticut. It's been a long time in the making -- luckily we were there for it all.

Many of my readers may not understand my kinship to the building at 3475 Berlin Turnpike.

I've seen it come, go, and grow into what it is today. Like many of those who drove by it daily, saw a nearly vacant plaza once hung by Caldor just sit by for almost seven years as prospective buyers passed up a tough to sell area of the mighty Pike.

Coupled with my first digital camera (since departed) and the spirit of an amateur shooter, I made way to a familar site; the almost notorious, defunct Caldor site in Newington.

Beginning in February 2006, I became enthralled with capturing what amounted to be Connecticut's last remaining Caldor. As months passed, I soon caught word of certain fate planned for a historically ill-fated site and the coming of Stew Leonard's fourth store and a future set in stone unlike a few other proposal before it which had failed. Thus, I established a project then having no official name but was nothing short of a goal. A goal whose since shortly after morphed into a project: "From Caldor To Stew's"; an introspective photography project tracking the progress of a long-dead Caldor building and to watch it resurrect into something greater, something desirable once again.


A TYPICAL DAY AT THE VERY EARLY CONSTRUCTION ZONE STAGES OF CALDOR TO STEW'S IN LATE APRIL

Caldor, which opened its Newington store in 1994, fell on hard times when the chain, who entered Chapter 11 bankruptcy one year later finally closed all its stores in 1999, leaving a ripe store on the Berlin Turnpike to suffer through more of its afterlife in vacancy. The store model was adherent to those built as part of the company's 1990's expansion with two large entrance pillars and stretching window panes in the middle to give the chain's newer stores more natural light; something which was lesser considered on older discount department stores in general. The new wave also prompted the unveiling a new logo and brighter color scheme (departing from all things toned around brown and orange) amongst other interior modifications like a "Cafe Court", or snack bar area, and even a Carousel. The Newington store was also unlike the droves of other aging, remaining stores located around the state.

Ever since Stew Leonard's announced their plans to turn Newington's short-lived Caldor husk into a "Fresh Farm Market", I was on the case for almost every step. Approximately one year away, we saw the little things to colossal changes, and ultimately many questions answered. One of them centered around demolition plans: when would the orange dozer come through a take the place down? Never really happened. Most of the store's skeletal remains stuck with the future of Stew's, a little known factoid.


MY VEHICULAR COMPANION IN FRONT OF THE NOW DEPARTED CALDOR IN NEWINGTON


AN EXUBERANT SPRING DAY OF MAY 1, 2006 WOULD PROVE TO BE IT'S LAST

Mid-Summer was undoubtably the highlight of findings and intrigue for the project. I'd make my trips down to the Berlin Turnpike, preferably on Saturday and/or Sunday evenings but as you'll find, all times of day and night throughout. We encountered the best and worst of weather as well during our reporting: from gray days, glaring ones, even got caught in a downpour or two, but was also lucky enough to be able to be there on silent, peaceful albeit humid Summer evenings when the entire plaza was, in a matter of speak, all mine.
When Toys "R" Us had closed at 6, and all the building's workers were at home readying for tomorrow's day of construction to continue. We eventually skipped the fence and secured some elusive interior photos and with it, managed to make away with some souvenirs like leftover receipt paper sitting in a pile behind the fenced, gutted building.
By intimately documenting stages of its early transformation to the days before Stew's ever sunk its "coming soon" pike out front to the current day of Stew's enabling Newington Fair to flourish once again. I sunk my efforts into the project and a very intriguing experience I can now look back upon. Now, I would like to share my quest all of you in a project I am very proud to have been apart of. In addition, I look back and see how I've evolved as a shooter while watching this place grow and evolve.

We've reported on the story of The Newington Fair aplenty, and the progress it has made in just one year. Stew's is doing very well, and has successfully made a future for a plaza of fallen promises thrive again. Currently, the clearing is being made for Sam's Club to establish itself somewhere inbetween Stew's and Stickley Audi & Co. (a former Service Merchandise), additional freestanding retail and the rumors continue of Toys "R" Us renovating its current store, which replaced Heartland Drug in 1996.

While we haven't brought ourselves to the attention of Stew Leonard's staff, we've assessed the store on a few occasions. We have chosen to respect their wishes not to shoot pictures (with the other mere factor of their being many eyes) inside the store. I've got one better for ya, go check it out for yourself and see why Stew Leonard's isn't any ordinary place to shop for more than just food.

ATTENTION: Yahoo! has recently announced the closure and discontinuation of the photo-sharing host, Yahoo! Photos. To our dismay, this means all of our existing albums, which were hosted on Yahoo! will soon become defunct. However, we have chosen to transfer all of our albums to Flickr, a subsidiary of Yahoo! where all of our previous albums will be able to be viewable in the future, and in much better quality. In the meantime, we apoligize for the delay and will inform you when the transfer is complete.

Sunday, June 10, 2007

Ames Demolished at Torrington Parkade

As part of a phased demolition to make way for Lowe's Home Improvement store and an expanded Big Y Supermarket, the formerly four-years silent vacant Ames department store on 540 Winsted Road is -- at least -- halfway gone.

Back in March, The Caldor Rainbow brought to light the story of the Torrington Parkade, a vintage shopping center whose hung on for years along Winsted Road in Torrington, a town rich with heritage, roots and a historically youngest elected 23-year old mayor. The Parkade, whose scope could be sighted briefly off Route 8 (South) and a barely visible "Ames This Exit" sign would still signal patronage from off the highway beyond its years. In a few short months, upon years of awaiting change, the Torrington Parkade will soon fit an adaptive "today" incarnation of its former self.

For almost four years now, the Torrington Parkade was frozen in time beyond Ames' vacancy. An incomplete "AR TREE" (Dollar Tree) channel sign with a scaffold underneath stayed in the same stagnant disposition for over a year. At least they knew what was up; the end of the Torrington Parkade would soon be near.

A partially-active shopping center whose suffered for years after one of its parent anchors, Ames, folded with the rest of the chain causing a gaping hole in the distressed old plaza leaving the lone anchor Big Y and a fleet of soon fleeing smaller stores to hold it together. In early 2007, Lowe's Home Improvement announced in a joint plan with Big Y Supermarket to do a 200X-centric "big box" revival of the plaza whose charm, formerly set to the backdrop of its 1960's flair and a neon-clad road sign no Torrington resident didn't recognize, was to become a soulless, plastic soul of its former self. An antique sign, still visible along Winsted Road might is hanging in the balance with question if it may see past Lowe's tenure.



Following the plan sanctioned by the plaza's anchors, some smaller chains as well as some well-known ones like Jo-Ann Fabrics, who took over the placement of House of Fabrics, a fallen fabric chain dating to its latest years upon the 1990s, was in the husk of one Parkade Cinema, whose small number of screens were no stranger to the trend of many 1970's-era plazas soon becoming a victim of absent trends dictated by larger, more accommodating "mega-plex" theater chains by the 1990s, which helped clear out those few screen cinemas boomers remembered from their prime ages.



Upon my photo shoot, a red-shirted middle-aged women holding a cigarette overlooking the wreckage from a dank mini-mall portion of the Torrington Parkade asked me what happened to Jo-Ann Fabrics, whose former self was now a pile of rubble behind wired, tarped fencing. Having closed not too long ago in April, she didn't seem in the least bit satisfied she might have to shoot down to Wolcott Street in Waterbury to find the nearest location.


At the dawn of June, the commissioned wrecking crew of Plainville-based (where I spent my earliest years) Manafort bulldozers began to dismantle a mantle of Torrington for decades. Trailing as far back as SEARS department store in the mid-1960's (possibly leaving for nearby now bygone Naugatuck Valley Mall in Waterbury), discounter Caldor (who reportedly lived up the earthly rainbow motif for decades) swooped up the short-lived location in the early 1970's and managed to hold its own up until the entire chain entered bankruptcy in 1999.

Not too soon after, a rising rival discount sprawler, Ames, purchased eight former Caldor locations, inheriting this rustic Torrington location who had a history and not much renovation to speak of over the years (with further reports of oldness inside until Ames plastered the walls). The overzealous Ames chain, who took a heavy blow after gobbling a staggering Zayre chain in the late 1980s, soon went the way of Caldor as expected, when they collapsed in 2003. Apart from some paint jobs, (A+) decals, and other minor fixins, a decades-old department store who has sealed showroom windows under two white-clad canopies from the Sears-era building has shown its age up until the very end -- June 2007.


We were there for first phase: the demolition of Ames. Lowe's will be placed right here once the clearing in established, which includes the days-numbered mini-mall portion which staples itself between the anchors. For the first time, upon our various former visits, we were able to see the interior of the store along with many signature Ames decals and department signs. For the current time being, you can watch it happen before the entire place gets a reface especially since they haven't yet removed those "Entrance" and "Exit" signs plastered with the Ames logo as well as the inverted road pylon.

Come on, folks, there's no need to mask our bias here at The Caldor Rainbow. We understand if the people didn't want big box havens, they wouldn't pop up in such quantity all across the land. But our regressive spirit knows this big box-lifestyle trend of emptiness that's campaigned greatly from renovation removal projects at malls and shopping centers, painting over colors for endless fields of white paint, dating back to 2000s coming is just sweeping the corners of America's unique shopping centers, ridding it of every last vestige of places like the Torrington Parkade. These cookie-cutter plazas don't have a legacy. They don't have character like many stores we grew to love but which we've seen fall before our eyes. So please, bask in the mourning of another revered center as we watch this plaza fall into the black hole of retail's past.

You can view the entire demolition photos taken on June 7, 2007 hosted on my Yahoo! Photos account as well as the March 9, 2007 visit and the accompanied story.

Sunday, May 27, 2007

Rainbow-Striped Milestone


New York's last remaining brown-roof, rainbow-striped Toys "R" Us store is about to turn 20 years old. Having little to no significant renovations since its opening in 1988, the lone Clay store is also the only store left in the Syracuse region within the fallout of a closed location in nearby suburb, DeWitt last year and 57 miles apart its other active New Hartford store.

Upon the various delays of my yearning to come back to Clay, I've searched for Toys "R" Us on Flickr ever since hoping to find some intriguing photos of Clay. What really comes up (in droves)? A whole pack upon thousands of shots relating to a neon-wild ferris wheel with the huge backwards "R" plastered in the middle. Its from the Times Square location, which is one of the many mesmerizing attractions apart of the company's established "flagship" store in the heart of New York City. Yeah I saw it. It's a nice attraction, sure and is ever crowded as the City itself usually is. So crowded, in fact, that I decided to skip it upon my December visit because of the outrageous mob just waiting to get inside the store.

What better way to show the exuberance of your store; a company image all in one than the one in Times Square? I don't know, it really doesn't seem to be a big deal. I mean, this really didn't encompass the Toys "R" Us I experienced on Saturday afternoons in my homely suburb when I was a kid.


DO YOU "Я"EMEBER BEFORE THEY WERE STARS?

The real attraction, all the while, is one not too many really know about, far up in the Northern nosebleed of the (up)state, in a whoknowswhat town of Clay, a quiet suburb which houses an ever growing strip of big box retail beyond the region's Great Northern Mall, just north of Syracuse and south of another town you've never heard of where people do live called Oswego.

Recently, I made another excursion up that way, like one last Summer which ended early when I dropped my late Sony subcompact cutting what amounted to a roughly four-and-half hour-trip from Farmington to Clay short. Unfinished business had me wait almost a year later to return and fully capture the essence of a genuine Toys "R" Us store, unlike all remaining ones surrounding it, succumb to hideous or uninspired embodiments of bland corporate imagery all around it.


A VINTAGE GEOFFREY STILL MASCOTS THE CLAY STORE

Earlier this year, The Caldor Rainbow did a report on these original stores existing today, left in various forms (mostly repaint jobs) across New York and one in Woburn, Massachusetts. However, the Clay store is the most special of them all. It has (almost) of it all. The faux-shingled brown roof, rainbow-striped wood planks along the front in their original colors, wickedly vintage plexiglas Geoffrey, and the orange-black portrait "Entrance" signage above the rickety, aging doors. The inside, still draped in yellow and blue stripes never saw the doctrinaire "impossible mission" layout (which is much phasing in favor of simple, traditional aisles) and still contain glass-casing and pull-ticket equipped aisles for video games, consoles and other high-priced merchandise just like the glory days of the 80's and 90's.

A COUPLE OF BIRDS FLUTTER ABOVE AN "EXIT ONLY"-LESS DOOR

Age has treated the Clay store rather well but not without some diminishing factors. A peeling roof revealing some stuffing and no shortage of stale beehives and birdlife harvest under and within the somewhat deteriorating roofing with shoddy scaffold lighting barely working. There was also, like noted last time around, an absence of one of the "Exit Only" plate above the side exit and some older decals and 90's-era blue-clad aisle signs from 2006 have largely been replaced for flimsy homogeneous signs seen at up-to-date stores of today.


OH, SO COLORFUL!: NO LAZY PAINT JOBS HERE

Upon my last group of shots taken at the fascinating Clay location, shortly before closing, a red-shirted manager wearing some headset who first appeared to be collecting stray shopping carts scattered about the parking lot upon a dusk, chilly evening saw my person, then soon makes way over to my jet black Honda which I just slithered back in (ain't that suspicious?) upon the sighting as I knew what he was really coming out to do: reprimand! Peeking inside the passenger window, he warned me to shelve the camera and that I wasn't permitted to take photos of the store for those security reasons.

But why? This is it. This is the true face of Toys "R" Us in its prime - not New York City! It may not have a ferris wheel, Godzilla-sized Barbie houses, flashy lights or what such but that's not quintessential Toys "R" Us magic. This is. Listen up corporate, how washed over do you think kids are today that stores must be white-out? It was shortly after I got penalized verbally when I was reminded how much Toys "R" Us is not quite its former self and how seemingly forgotten stores like these contain vestiges reminiscent of what children of the 80's and 90's cherished and what this household brand of toys stores were all about.
Well there's, of course, security reasons which, being a hobbyist photographer of all that includes malls, understood completely as I know the drills. Doesn't mean I have to like it, nor do I have to comply, but we have to respect those just doing their jobs. Did this manager care that Clay was a rarity of its class banking on two decades and was a unique experience one might have to seek miles of travel to see? This should be a smalltime tourist attraction! But New York City is.

KIDS "Я" US LIVES INSIDE THE CLAY STORE

Satisfyingly, I left the next (humid) morning on a long trip back easterly on I-90, in between pesky construction zones and a $7 toll gladly acknowledging myself with plenty of photos that night manager didn't know just how many my overzealous spirit allowed me to take earlier that day.

Thanks to much research and pictures by Daniel Fife and his own travels, a few others, including friends of ours at the Ames Fan Club forums like HudsonValleyJack have been keeping tabs on many Toys "R" Us stores in the Northeast region of the country and the state of many stores in New York. With their help, I'm able to provide you with these images.


THE "PULL-TICKET" VIDEO GAME SYSTEM AT THE CLAY STORE

Apart Clay, New York, most upstate and southern-tier New York remain to be lasting netherealms of places to discover such antiquities and other stores that seem to have fallen through the cracks with some stores cosmetically lagging behind and Toys R Us stores are not much exception. As of late, many stores have seen the brunt of lazy, shameless remodeling or paint jobs all across the land, and they extend to ones in west of Clay in the Buffalo and Rochester regions; Amherst, Willamsville and another in Hamburg.


THE HORSEHEADS STORE; JANUARY 2007

Down on the southern-tier, there appear to be lone servants remaining within the fallout of the 2006 closures. Survivors like a pitifully repainted, but immaculately retro Horseheads store (with rainbow-colored walls inside!) within a suburb and shopping haven west of Elmira and another in Johnson City, whose in the midst of its third renovation, speculatively ensuing a flooding which occurred there not too long ago as well as the addition of a Babies "R" Us store, oddly leaving the Kids "R" Us on the other side standing vacant.


I continue to wonder why some Toys "R" Us, and stores in general, but especially Clay, never received any renovation while every store around it has been touched-up in some form. Why have they been left behind in facades of yesteryear, beyond previously updated stores? We've looked into possible reasons for why stores with older decor and facades exist far beyond their years, even when surrounding locations get the fixins. I usually pass up on speculation but we'll entertain a few reasons why Clay might remain timewarped the way it is.
  • Financial troubles or stores that don't pull in enough revenue usually damn themselves excusing modernizations leading for stores to look old or distressed. The Clay store is located approximately 57 miles from its next store in New Hartford. When the company announced the 87 store closures and conversions of 2006, Clay managed to survive while one to the immediate south in DeWitt, located far-off from Shoppingtown Mall didn't make the cut. It appears the company favors the strategy of keeping stores close to regional malls vital as they know it keeps sales steady unless there's a crowding of them. It is very possible that for years the company has noticed declining sales within the Clay store and have yielded renovation efforts for fear they will decide to shutter it in coming year(s).
  • Familiarity helps with customers. The former DeWitt store was built in 1992 and obviously didn't perform as well as Clay, which was built in 1988. The areas of both locations, however, are identical with just a small factor: the Clay store being located directly off Interstate (and State Route) 481 and DeWitt well off the highway. Despite the DeWitt store being newer in design, Clay may have been more well-kept as well as excelling in sales.
  • Area, like familiarity, is certainly a player. Located next to a regional shopping mall, Great Northern Mall (also built in 1988) and along a strong, growing retail strip helps the store survive despite its somewhat isolated position of being apart of the mall's property. To access the Clay store from Route 31, you'll have to enter the mall grounds. Also, if an area is meshed with crime, it could cause a ripple effect with sales, traffic, and overall cosmetic image of the store not wanting to see change. Clay's older look continues to baffle within most of Route 31 retail looking fresh and continually expanding with new business. Crime, as it is, is not a problem in Clay. As a matter of fact, the town itself is about as country bumpkin as Farmington, Connecticut.
  • Year Built could have explained why Clay is steeped in its 1988 colors, but it's hard to buy that now. As we found before, 1989 was the last year the company rolled out the classic brown/striped model (still evident on the Bangor, Maine store albeit roof repainted white). At this point, Clay wasn't in need of renovations while times may be coming close now for the store's fate. Johnson City remodeled its store shortly after the millennial bend, when "Concept 2000" was reaching out to some falling behind stores when just recently the chain has remodeled the store again no more than three years later following the post-Concept 2000 renovation for a Babies "R" Us annex, whilst leaving a vacant Kids "R" Us store aside it.

We'd like your input and possibly stories and pictures of your own to share with us. Maybe you can explain how the company or retail industry works in general when it comes to renovating stores. If you've got anything, shoot it over to me at XISMZERO@yahoo.com or leave a comment. We greatly appreciate anything of the sort!

Also, check out our complete photo set on my Yahoo! Photos. I also apoligize in advance; you'll have to chug through most of the rather snoozer Great Northern Mall pictures to see them.

Wednesday, May 16, 2007

Vintage SEARS Uncovered in West Haven


A few months ago, upon the sunset of my venture from shooting various procrastinated sites in the New Haven area, I was trekking northbound on I-95 and noticed nothing short of a marvel; a red-lettered Sears building.

Around Exit 42 on Interstate 95, on the West Haven (Connecticut) border, I peered off to the right and noticed in all caps, a red-clad, thinner "SEARS" logo shimmering (in its age) from behind skeletal shrubbery. Knowing of no malls in these areas, flabbergasted in surprise, I immediately veered off the highway, attempting to make ways to finding out more of this estranged Sears building, located a good distance from Westfield Connecticut Post, who has its own, well up-to-date Sears anchoring the mall. Unfortunately, my flawed navigational woes trumped my finding of it (how hard could it be to find something visible just off the highway?). Pressed with time, I made my way back to Farmington.

Upon a recent trip out that way, I made it a bulletpoint to find it, and grab an elusive photo of 1970's-era Sears signage in all its glory. We probably couldn't have arrived in worse timing seeing as a West Haven Police patroller was camped in the rear of the lot and workers (one of which apparently screamed at me as I grabbed that close-up) flanked the sides of the building. Nonetheless, I exercised a journalistic drive of "leave no(t too many) image(s) behind!" Despite its visibility from the highway, it takes a good couple minutes of making a huge loop around to actually arrive at it among the sea of an industrial sector it's located within Frontage Road.

Upon doing some research, we found this facility is actually a Sears Appliance Outlet which also serves as a Home Central. It's rather isolated, which explains its neglected appearance and equally rare red-lettering dating back to the early-to-mid 1970's, when the signage was common on many mall fronts, lastly phasing
out to the brunt of many mid-to-late 1990's renovations, long beyond its (commonly known) "chunky pinstripe" logo which debuted in 1984. Over the years, other variants released in this style consisted of red, white and black over its time (much like the 1984 logo seen in excess today, also phased by the company's new "lowercase" version) which now find themselves either scarred on older locations or almost extinct on many Sears locations across the country.

I don't know what it is but I've recently become fascinated with many Sears storefronts which really haven't changed in mold over the years with a staple-framed interior entrance who've since been faced uniform into tiled and trimmed designs today (with more sale and clearance signs than the company would've liked to see in their futures). Those exteriors, however, have certainly been left behind or appeal heavily vestigial appear to be overwhelming at many of today's malls.

Here's a collection of some favorite oldies we've captured ourselves in travels, which don't even strike a match at some wickedly old ones around middle America and mirrored on the ever-resourcefulness of the pictorial Ames Fan Club forums. Don't forget about Malls of America, who has their assorted collection of respective era shots of better times for Sears and even our pals at Labelscar who've recovered many images of the company's today looks.


SEARS (EXTERIOR SIDE ENTRANCE) AT THE MALL AT WHITNEY FIELD (FORMERLY KNOWN AS SEARSTOWN MALL); LEOMINSTER, MASSACHUSETTS, BUILT IN 1968.


SEARS (ANGLED MERCHANDISE PICK-UP ENTRANCES) AT DANBURY FAIR MALL; DANBURY, CONNECTICUT, BUILT IN 1986.


SEARS (EXTERIOR FRONTAL ENTRANCE) AT EASTFIELD MALL; SPRINGFIELD, MASSACHUSETTS, BUILT IN 1968.


SEARS (INTERIOR ENTRANCES) AT THE HOLYOKE MALL AT INGLESIDE; HOLYOKE, MASSACHUSETTS, BUILT IN 1979.


SEARS (INTERIOR UPPER-LEVEL ENTRANCE) AT WESTFIELD CONNECTICUT POST; MILFORD, CONNECTICUT, BUILT IN 1993.