Monday, February 09, 2009

Agawam Ames Becomes Dave's Pet And Soda City


It's been a while since we've discussed Ames.

Yes, Ames, the late green (once red)-clad discounter that ended its decades' run succeeding the troubled Framingham, Mass.-based Zayre chain to which it gobbled up in the late 80s met the same cancer as rival northeast discounters Caldor and Bradlees by the millennial swing. After a story published back in 2007 (to which The Courant used as a footnote on a story on the chain) about the remaining locations still vacant in Connecticut, six years after the chain folded, sites are eventually becoming swept up by future tenants here and abroad.

Connecticut is currently host to roughly three intact former, vacant Ames locations in SEYMOUR, EAST HARTFORD* and DAYVILLE. The chain, formerly headquarted in Rocky Hill, Conn. (still vacant, by the way) entered Connecticut in July 1983 with its first two stores in DAYVILLE and NAUGATUCK. By year's end, the store had accumulated to six total stores all over the state.

In March 2006, we took our first voyage to the former Ames in AGAWAM, MASS. along Springfield Street. The small town of Agawam, which is well-known for its adjacency to the West Springfield-hosted The Big E as well as its border to Connecticut, at one time, contained two Ames stores. The original store was located along Suffield Street, now home to a weekend-only independently operated flea market, relocated into a former Zayre up the [Springfield] street by the late 1980's.

Upon that first jaunt, we didn't leave empty handed. A genuine artifact was secured; a "receiving sign" was apprehended after minutes of painstakingly brisk temperatures, prying the sign off the vacant building with a penny and a dime. Our triumphant testimony was reported on The Ames Fan Club forums on March 22, 2006.
"Went to the Agawam, Massachusetts store this morning and did an updated photo shoot. I found this store to be quite fascinating from your galleries and took quite a bit of the building which still lies vacant. I saw a receiving sign and after a first failed attempt, I went back and got a penny, then a dime to unscrew the rusty screws from off the wall. Five minutes later full of thwanking metal sounds and achy hands and now it's mine."
The store, which had been vacant for almost a decade outskirts a diseased, ghost-town plaza had finally found a successor. Local entrepreneur Dave's Pet and Soda City (like chicken and waffles) moved into the former husk, which is historically sound as a genuine, largely intact Zayre store model from the 1960's.

Following renovations by Dave's, the store no longer retains its exterior roots.


THE FORMER AMES SITE AT SPRINGFIELD STREET, TAKEN JUNE 2007.

But, thanks to a robust photo set by Chris Fontaine, founder of The Ames Fan Club, we can see various unchanged traits evident within the building. Patrons are now welcome to shop at Dave's after many long years of looking through the glass as a vacated Ames.

Zayre stores came in a few main variants during the 60's and 70's; one such was a "winged facade" look. When the store became home to Ames, a few adjustments were made including the shrouding of the frontal large glass window panes which showcased the store's glorious innards (and rows upon rows of buzzing fluorescent) from the streets.

You can see a slew of amazing, vintage full-color shots of Zayre over on Pleasant Family Shopping to get an idea of what Zayre was like in its heydays (before the dilapidation ages of its elder life).

For more photos of the metamorphosis of the Agawam locations, swing by The Ames Fan Club were you can see my own collection as well as others including Chris's.

Dave's Pet and Soda City has three other stores in Hadley, Northampton and Springfield.

*EAST HARTFORD store has vacant entrance, no more signage but evident window decals. Space has been subdivided into Petsmart (left) and TJ Maxx.

Tuesday, February 03, 2009

"Friday Knights" Look Back On Toys "R" Us

Plug time! Most of you may be unaware of my buddy Nick Fusari and I's talkshow or "podcast" (for neo-media aged folks) Friday Knights of the Round Table.

We began this endeavor a few months ago whereby we discuss various topics pertaining to all thoughts of sorts broken down into segments. Our show, relatively new, is still morphing into everything our hopes and dreams will allow and I have, in a few instances, had worlds collide as I've plugged The Caldor Rainbow in the few of our ten episodes available on 17 Studios.

Recently, we've introduced a new segment on the show pertaining to nostalgic ventures by which we discuss Toys "R" Us and our memories spent with the chain in its final glory years of the late 1980's and early 90's. Some of those past-present clashes include the beloved rainbow-striped frontage into the boring white looks of today's stores, the video game ticket/slip system and the wall-to-ceiling board game selection: all of which have gone by the wayside in today's Toys "R" Us. While I could've spent a lengthier time on the subject, we stamped it down to just five minutes of time [out of] mind travel. Great Scott!

Our tenth episode features this new segment we've generically catagorized as "Nostalgia" for now but the entire episode has a overwhelming retail theme whereby at the top of the hour we shootout thoughts on the Sonic restaurant chain and the now late Circuit City (sorry, the segment was cut from the final version) most of the information I mirror in my recent Caldor Rainbow article.

Hope you enjoy it and spread the word and a somewhat rare "live" media appearance by myself (on the left). If you've got suggestions, complaints or ways to bolster our show, throw us an e-mail.

We're still growing, morphing, mutating!

Thursday, January 22, 2009

Roy Rogers Rides No More In Manchester


Like a sepia sunset, The old-fashioned burger-n-fries chain Roy Rogers is done in Manchester. Over done (bad joke?). The franchise-operated quick-serve restaurant well known for its roast beef, chicken and burgers (or likeness to Arby's and/or Wendy's) has shuttered another Connecticut location all under the radar.

The 394 Tolland Turnpike location, located a few short turns off I-84 (Exit 63) in Manchester has been found closed by The Caldor Rainbow (and additional thanks to a reader tip off) and at such short notice. One could certainly pin this one on the shuttering economy round-up as it's owner seems to have packed up and run.


THE LATE MANCHESTER, CONN. LOCATION IN JULY 2008

Back in February 2007, Roy Rogers' franchise owners closed up many of its locations in the state including one we covered on the Berlin Turnpike in Newington, which closed up abruptly has since become new life as Arby's. One such on Route 5 in North Haven followed the same fate, shuttering silently. Over the past decade, Roy Rogers has trickled down, losing market share to other fast food restaurants who've prospered much in its place; namely Wendy's and recently Arby's.


THE LATE MANCHESTER, CONN. LOCATION SITE IN JULY 2008


ROY ROGERS WOULD BE ROLLING IN HIS GRAVE-Y: SITE MASTERS DISGRACEFULLY CAUGHT SLACKING OFF, KEEPING DEFUNCT LOCATION ON THE STORE LOCATOR

Thought their website has a 2003 stamp on it, there's no reason to perpetuate lies! Somebody tell the sleepy webmaster to remove the Manchy location off the locator.

Roy Rogers leaves one lone location in the state: all the way up in North Stonington (still under construction?) or one shortly over the Massachusetts border in Sturbridge. It's to the entrepreneurial spirit to keep Roy's dreams of serving grease-laden burgers and fixin' bars to truckers and travelers alive!

The former Manchester location will live on: reportedly soon tobecome an independently-owned Indian restaurant.


ROY ROGERS TIMEWARP AT A REST STOP ON I-90


ROY ROGERS ROCKFACED RECEPTACLE TAKEN AT FORMER NEWINGTON LOCATION

All photos taken by THE CALDOR RAINBOW.

Monday, January 19, 2009

Everything Must Go At Circuit City


Say goodbye to yet another retail electronics giant, Circuit City. As you've heard, the chain has announced everything must go, announcing chainwide liquidation this past Friday January 16, 2009.

Yes, the monochrome roulette of retail's death bringer follows one of the most crippling retail seasons in recent time of 2008 and into 2009, and no more than a few weeks after the company announced a mega-sized dose of doze, as expected, the struggling second-best electronics retailer has announced it's seizure to retail la-la land shortly after the post-Christmas season, joining the ranks of other big namers who've folded in recent years (and months, for that matter) including the a 90's boomer chain from New York Nobody Beats The Wiz (later remarketed as just "The Wiz"), CompUSA last Christmas season of '08 and most recently a Massachusetts-based hi-ender Tweeter Etc., whose success mirrored hi-fidelity electronics of the 80's.


TWEETER ETC.; MANCHESTER, CT JUST WEEKS BEFORE CHAINWIDE CLOSURE


TWEETER ETC. FORMERLY AT THE STRUGGLING WATERFORD, CONN. CRYSTAL MALL (TAKEN JAN. 2007)

The chain recently opened stores in Enfield at the Stateline Plaza; placing a years vacated Media Play and most recently a concept "The City" in Torrington in 2007 at the Torrington Fair Plaza replacing Sears Hardware.


"THE CITY" CIRCUIT CITY NEWLY BUILT IN TORRINGTON (TAKEN SHORTLY BEFORE OPENING IN DEC. 2007)

Other stores in Meriden weren't too long leased in a revamped, former Waldbaums plaza outskirts the nearby mall while others with aged looks in Manchester , Trumbull and North Haven had toughed it out through the 90's. Orange had been the one store to close just before the Christmas shopping season at the cusp of 2009.


A NOW YEAR VACANT COMPUSA IN MANCHESTER WILL LIKELY STAY THIS WAY FOR A WHILE LONGER (TAKEN DEC. 2008)

While my own thoughts reflect that of many of Circuit City's harshest critics, and not just for a move that damaged the chain's corporate image, my views are shared on a consumer angle as well as many of its stores struggled to capture the unique flair and competitive model that many prefer in the flashier competitor Best Buy. Heck, that's not too far from a bitter Consumerist's editorial perspective...

It hasn't always been that bad, has it? We never cheer any chains' demise (unless they are truly dreadful organizations, to which Circuit City brushed with years back) so we'll miss them. In a troubling retail economy, it's a time unlike recent years when the slacker chains will have to pay up or pack up as we've seen. With even prominent names like Circuit City going, how far long before some of the suspect chains start shuttering underperforming stores (Kmart and/or anything under the Sears umbrella comes to mind...)

So whose left to take on Best Buy? With all the cleansing that took place in just the last year, premiere electronic giant Best Buy lives on to dominate the market with very little competition on the same level. It seems their closest game is now on par with the department retail market a la Walmart and Target.

The Caldor Rainbow will soon collect an array of vacant storefront shots to better remember the chain's impact on the retail sphere in coming months.

Share your thoughts...

Title image by The Caldor Rainbow; Orange, CT.

Wednesday, January 07, 2009

Retro Toys "R" Us; Bowling Green, Kentucky


Reader Jessica Nielsen threw us an e-mail and accompanied gallery of photos of yet another left-behind Toys "R" Us located in Bowling Green, Kentucky. It would appear apart from the stripped-away rainbow bars along the front and a white-washed road sign, this store would be a spitting image of it's original look from twenty years ago. According to the town's assessor database, the store was built in 1989 as a Toys "R" Us-Kids "R" Us hybrid.


Road sign of BOWLING GREEN store


Classic Jeoffrey sign of BOWLING GREEN store


Orange Entrance sign of BOWLING GREEN store


THE BOWLING GREEN store from space; Courtesy: Live Maps.


THE BOWLING GREEN store pictures; Courtesy: the Warren County town assessor.

Jessica, who shot the series of superb shots, tells in her e-mail "The building is white brick and appears that the rainbow boarding might have been removed at one point." At that, she's correct. Like some other older stores, like one in Durham, N.C., the once rainbow-pallette along the store's front has been removed. But when?

If anyone else remembers the Bowling Green store, tell us more about it. If we missed a store, notify us. You can refer to our list of known old-school stores.

Monday, January 05, 2009

Retro Toys "R" Us In Tallahassee


The Caldor Rainbow reader and fellow retail enthusiast who traverses the circuit of mall-related blogs, Jack Thomas, has provided wonderful on-site pictures of a known, old-school Toys "R" Us in Tallahassee, Florida. This update comes off the heel of a recent retro round-up.


The retro store, likely built in the late 80's (our guess is 1986), located along Appallache Parkway seems to contain all the elements from the store's conception: the signature brown "mansard" roof, rainbow-stripes (not repainted!) and even a pastel-colored road sign these oldies typically contained. Thomas ensures us the photos are recent, taken in December 2008. The Caldor Rainbow discovered the store back in March 2008 via our eye in the sky.

To get some perspective, here's the store shot from the sky, courtesy of Live Maps.

Oddly enough, there's no Jeoffrey sign anywhere on the building nearby but we assume with Florida's frequent, rampant weather patterns, it's likely the mascot's plexiglas iteration had been destroyed or mangled over the course of the store's 20 plus year run.

The Caldor Rainbow suspects other stores with left-behind looks in Bradenton, Orange Park and Gainesville. Check out The Ames Fan Club Forums for satellite imagery.

Monday, December 01, 2008

Retro Toys "R" Us Round-Up

It's been too long since we've featured a Toys "R" Us related update, and thanks to plenty of badgering by our own reader Jonah Norason, a regular who always provides worthwhile feedback in our mall sphere, he provides us with his own array of photos captured from a vintage store still out in Waco, Texas, which appears to resemble one such store in Horseheads, New York and a now (still?) vacant one in Battle Creek, Michigan.


WACO, TEXAS: STILL FEATURES RAINBOW-STRIPED CURTAIN MOTIF, RETAINS JEOFFREY SIGN; AN ENDANGERED SPECIES (IMAGES: J.NORAHSON)

The Caldor Rainbow knows of most of the vintage-looking, left-behind, or unremodeled stores left in the country in large part to our own research and on-site of Ames Fan Club board member Daniel Fife, who'se just about raided the entire eastcoast in confirmation of these stores. This year, we've visited one such location in Boardman, Ohio and have no updates regarding other stores we've since exposed here including Horseheads, NY; Clay, NY and Woburn, MA. We've also got a superb set of shots submitted by Steven Swain, another friend of ours, whose taken shots direct from the Roanoke, Virginia store.




ROANOKE, VA; FEBRUARY 2008 (IMAGES: S. SWAIN)




BOARDMAN (YOUNGSTOWN), OHIO; MARCH 2008




SAINT CLAIRSVILLE, OHIO; MARCH 2008




WOBURN, MA; MARCH 2008

LIST OF KNOWN VESTIGIAL OR RETRO STORES
Below is a compiled list of stores we know of that still feature original build date design elements, though some may be painted over, signs and other features removed or replaced.
NEW YORK
CLAY
HORSEHEADS Stripes repainted white

MASSACHUSETTS
WOBURN Stripes repainted blue

MAINE
BANGOR Stripes, roof repainted white

OHIO
EUCLID (MIXED USE; STILL VACANT)
BOARDMAN Original; removed Jeoffrey
SAINT CLAIRSVILLE Stripes repainted white

CALIFORNIA
ANAHEIM (VACANT)
ONTARIO A real oldie! Roof repainted white, stripes removed
RICHMOND (VACANT) Stripes removed; roof repainted white, then green

MARYLAND
CATONSVILLE Stripes, roof repainted white

INDIANA
INDIANAPOLIS / 4575 W 38th St. (VACANT) Stripes removed
LAFAYETTE Original though roof ripples removed

ILLINOIS
BLOOMINGTON Stripes repainted white
MOLINE Stripes repainted white, signage updated to "Concept 2000"

IOWA
CEDAR RAPIDS Stripes repainted white

IDAHO
BOISE Roof repainted red, removed ripples

MICHIGAN
GRAND RAPIDS
BATTLE CREEK (VACANT)
PORTAGE/KALAMAZOO Stripes repainted blue

KENTUCKY
BOWLING GREEN Rainbow stripes removed

TENNESSEE
KNOXVILLE

ALABAMA
MONTGOMERY

FLORIDA
BRADENTON Stripes repainted white, roof repainted blue
GAINESVILLE Stripes repainted white
TALLAHASSEE
ORANGE Roof repainted gray, stripes repainted white

NORTH CAROLINA
WILMINGTON
DURHAM Stripes removed

GEORGIA
SAVANNAH (RECENTLY RELOCATED, NOW VACANT)

TEXAS
WACO

VIRGINIA
ROANOKE Stripes repainted blue

WASHINGTON
SPRINGDALE Roof repainted blue, stripes repainted white
If you have an update or one we've forgotten, please inform us.

Hey, You! We like on-site photography here and since our resources limit us from traveling halfway across the country, you'd be swell to lend us your digital eye for The Caldor Rainbow and its audience. Just enter any information about old-school Toys "R" Us stores -- we've become synonymous with any information and, of course, the best images out there.

If you missed our report on the now twenty-year, classic Clay store, see it here. Look at my personal collection, a gallery of stores on Flickr. And of course, tons of user submitted pictures on the Ames Fan Club forums.

Thursday, November 27, 2008

Black Friday 1978

BLACK FRIDAY is here again.

Fresh on the minds of those who dozed off from turkey (not tofurky) at the early noon hours of Thursday, they were caching up on sleep, ready to cash in on the dawn-breaking deals, gearing up for camping outside, snaking lines around buildings of the big boxers and malls early Friday morning, awaiting hearty deals and avoiding stampedes of people wanting to bombard the Walmart at 4am for a $79 giant-screen thirdworld LCD TV or quite possibly access to a Wii.

They weren't thinking about this stuff... in 1978. Or were they?

Roll your cart back down the aisle -- if you can fit it down the aisle!

The "Black Friday" retail tradition has more or less been hijacked over recent time, specifically by the material age and isn't the same as the day in history Steely Dan eluded to on Katy Lied, instead, the day is typically heralded as one of the biggest shopping days of the year. In fact, it's not, but it's the one and only day were dedication to standing long hours in frigid outdoor lines and getting sick deals on high-priced goods they may or may not get upon arriving at the gates. Don't worry about its meaning, it's "Black" largely in part of the immense volume of would-be spenders, but conversely the very climate of dead-cold darkness before conventional opening hours -- not necessarily crippling sales for retailers as you may have been lead to believe in the past.

While the term wasn't officially a household term back even ten years ago, the day after Thanksgiving is the prized grand slam, kick-off to shopping for the Christmas season -- even back thirty years ago.

However, in 2008, the retail and financial crisis of this [unofficial] holiday seem to be merging with the current dour spending climate in the U.S. (and comparable to one era of "stagflation" back in the late 70's), as well as the sour retail market amidst some big name closures and cutbacks this year. It's not likely to break tradition; meaning droves of people at the malls, especially with some retailers teetering on extinction, Walmart and Best Buy will predictably continue to lure the most bargain hunters long before, into and after the sun wakes.

The electronic age of the 2000s exploded with the "must-haves"; LCD TVs, MP3 players, all-in-one cellular gadgetry, an impossible-to-find video game console, GPS devices -- more distractions, more things people will fill their closets with and toss out before Black Friday 2009. And you know what to expect: the annual Walmart trample, the midnight tents, foaming mouthed zombies, and lines in below freezing late November temps (while asleep in my warm slumber) and newsstories of caffeine-maniacal early morning shoppers who picked up a radical deal.

Should you go, have fun shoppers and bundle up, maybe consider body armor. If you're not going or waiting it out until afternoon (like me) and you choose to stay home cozy at wee hours of morning, get a load of what consumers were saving their cents on back in good old '78 at our favorite defunct retailer Caldor: toys for the little buckaroos, portable black-and-white TVs, wood-trimmed "stereo" FM radios, power tools, hot $5 LPs (Steely Dan Greatest Hits, anyone?!) and more.

"The Big Holiday"; Caldor advertisements that ran on in the November 23 (above) and November 24, 1978 (below) issue of The Hartford Courant ("Black" Friday 1978).




Monday, November 10, 2008

Lights Out For Circuit City?


I'd first like to apologize to my readers for a long delay in updates around here. I've recently begun experimenting with other ideas here and abroad while being generally busy and unable to travel much while the retail world shows continual slowdown. As you know, The Caldor Rainbow is dedicated to mostly that of on-site reporting and photography in the realms of focuses over the past couple years. Just to let you know, even when updates are slow, I read all your e-mails (even ones the spam blocker throws aside), page comments and appreciate input on all of our pages.

News that piqued my interest as of late was that of what our fellows at Labelscar (and most of the retail sphere are) bringing about -- the impending downfall and drudge of big box electronics retailer, Circuit City -- who seems to be just another but one of the big namers to soon engulf in darkness. Thus far, the 2008 year has been rough for the retailers with a year full of turmoil -- from a troubling economy in part due to rising essential costs that have been squeezing everyone (gas; which has remarkably fallen to two and a quarter as I write this). It's not all the economy though, on the upside, its competitor Best Buy has been doing quite well. Other fellow electronic-centric retailers like CompUSA, which pulled out of many markets, became decimated to just 23 stores and as an online outlet.

Last week, The Consumerist broke the news of Circuit City closing of 155 stores nationwide; with only one store, in Orange, closing in Connecticut. The Constitution State held the fewest hit with closings with one of the ten surviving stores -- evidence now suggests soon may follow in the near future. The company's far-reaching ones on the Westcoast like Arizona and California got whacked while some other (smaller) markets held onto its share.

Just today, Circuit City announced its falling into the quicksand of retailing; Chapter 11 in addition will cut 700 jobs. Few retailers ever find solace from the doom, and even when they do, it never extinguishes the possibility of failure like late retailer Bradlees, who fell shortly after its own recovery.

Critics said this moment was bound to come -- not because its category rival Best Buy has been outselling and marketing the second-tier electronics retailer but because of a much ballyhooed, controversy whereby the company axed 3,400 "overpaid employees" in early 2007. Editorially, this inept move from former company CEO Phillip Shoonover seems to have delivered the company's karmatic blow.

Self-proclaimed consumer warrior and radio personality Clark Howard discussed and addressed the Circuit City issue more eloquently than I could have on his November 4th show (link directs to free MP3/podcast download). Clark would naturally have you stray from "extended store warranties" anyway but now more than ever, we urge our readers caution.

To be frank, I've never really shared a customer bond with Circuit City as with other retail stores in past and present, and have preferred Best Buy (though I have plenty issues with their company policies, employees) but pop in there every now and then and am often surprised at their odds and ends and discounts. When the company made that fate-breaking, despicable move to fire its experienced, loyal employees (and thinking it would be a good idea to do so), my demeanor of their company model has been nothing less than of dour and disdain.

For more on Circuit City, check out the Consumerist's "Death Watch" timeline.

As with all retailers, I hate to see failure even when a company makes a grave error as it did with CEO Shoonover. Furthermore, will you miss Circuit City should they go? Where did they go wrong? Share your thoughts.

Title image: Trumbull, Conn taken by The Caldor Rainbow.

Thursday, August 07, 2008

Vacant Bradlees In Hazlet Remains


It's not easy for Jersey residents to forget the eight-year defunct, Connecticut-originated Bradlees discount department store chain -- especially when they're reminded of its history as Two Guys or just seeing the sites upon passing to work or in everyday travels -- like one in Hazlet, New Jersey.



Located on the Poole Avenue-Route 36 split, the withered, cracked pavement, red-shingled topped plaza sits as its done for almost eight years and counting. Anchored by Bradlees, the late New London, Conn.-originated discounter, is one of five remains of the late chain in New Jersey which max out any other state where Bradlees entered.

The semi-boarded up, wasteland plaza along the much traveled arteries sits in the back (and front) yard(s) and for many locals is serves many travelers as a peaceful rest stop where few venture.


A scarred "Bradlees" logo is burned onto the white-painted brick husk with a nearby, seemingly active looking road sign. Above is a cavity of sign placement, once shared by co-tenant Foodtown, a local grocery chain who moved out shortly after Bradlees collapse. Since, the eyesore plaza has faced many difficult years attracting enthusiastic tenants, its value and property declined began before neighboring tenant Foodtown closed up in April 2002, a year and a half following Bradlees closure, citing the plaza's landlord being unreasonable to strike a deal to renew its lease in the half-vacant lot.

A couple weeks back, The Caldor Rainbow took a rather costly jaunt down to the retail-saturated New Jersey to capture one of the state's many leftover, vacant Bradlees sites. Well I for one didn't expect it to cost $8 to cross a traffic-congested George Washington Bridge (amongst other "penalties" for missing exits, toll booths... I digress).

Besides Hazlet, a slew of other remaining sites exist: Toms River, Woodbury and Bordentown, specifically leave their vacancies behind with largely unclaimed territory. Other sites recently vacant have found new futures, like one in Ventnor City, which recently became a subdivision of two smaller retailers and ones in Turnersville and Stratford, both formerly Jefferson Ward, a fellow fallen Jersey-heavy discount chain Bradlees also swallowed upon its expansion in the early 80's. Both have found new tenants in mixed fields, one a black-painted closeout chain and the latter a medical facility, still donning the recognizable white-and-red tones.

Though much speculation has gone around about the future of the site, it ultimately remains unknown. Anyone who might know more about the history of the site, shine some light on it by dropping a comment.

Find out more about Bradlees, specifically on our extensive spotlight in our hometown of Connecticut or our other recent session in New City, New York.

Just a minor announcement folks, I will be away from August 7th through August 15th. In my absence, enjoy the complete gallery of photos taken of the vacant Bradlees site in Hazlet, New Jersey and others you might've missed on our Flickr.

Wednesday, July 30, 2008

A Look Back At "Pavilions at" Buckland Hills

One of our readers, Joseph Rifkin, sent me an email with a few attached images one of Connecticut's newer shopping malls: Buckland Hills. Curious about the history of the nearing 20 year old mall, he brought light to some "vintage" images that certainly bring back some memories of a mall I frequented aplenty.


THE ORIGINAL TENT-LIKE CANOPY MALL ENTRANCE (IMAGE: FUSCO CORP.)

"The Pavilions at Buckland Hills" as it was originally known by opened in March 1990, and has since renamed to "The Shoppes at Buckland Hills" following an extensive decorative renovation shortly after the mall's tenth year, largely in retaliation to a fledgling outdoor center (who stuffs more fluff words than usual to boost its cache) built on the South Windsor line which later threatened its precurosy to a "faux-main streetscape" trend in the neo-mall landscape to which it later joined in image with a post-millennial remodel.


A TYPICAL VIEW OF THE ORIGINAL "PAVILIONS" ERA BUCKLAND HILLS MALL (IMAGE: FUSCO CORP.)


A VIEW FROM "THE SHOPPES" ERA, AFTER THE RENOVATION

Many might not know the full history of what's now one the dominant aerial malls that has been tagged for its crippling and devastating of many surrounding centers including one rotting away ghost town plaza on the other end of town, East Brook Mall in Willimantic, Enfield Square in Enfield and even Auburn Mall in Auburn, Mass. right up on I-90, and shortly over the Connecticut line (sorry, I blame the awful I-90 access and annoying Pike tolls to skim the surface of this mall's troubles).

After the development and opening of Crystal Mall in Waterford in 1984, one year later talk rose of another mammoth mall project and pseudonymed "Winchester Mall", proposed on the (South) Windsor and Manchester lines, on a plot of endless farm land on the outskirts of the towns. The folks turned it down, holding it up for years, until it was given the green light in the late 80's. At this time, the closest thing to what was soon to become a new mall was the Caldor-anchored "Burr Corner" plaza, constructed in the mid-1960's, polar to the once thriving outdoor Manchester Parkade near the center of town.

By the early 90's, The two-level Winchester Mall project bloomed (no, exploded) into The Pavillions at Buckland Hills.

How the fates have turned -- in just ten years the "Buckland Hills", comprable to farmland as far as the eye can see has become what's known as the explosion of Americana emporimania, squashing the town's slogan "A City of Village Charm". Soon after the advent of the two-level toppler to the surrounding malls, plaza after plaza popped up around it, including the big blue monster Walmart, who sprung up with its first, albeit humbly-sized Connecticut location in 1993 (which is coincidentally slated to close up soon and move down the street for, you guessed it, a larger complex).

While I still frequent Buckland Hills today, I've watched it grow and change throughout the years and it doesn't share the same zeal as it did back then despite it being more grandiose than ever. Anchors including G. Fox eventually became Filene's a few short years later (then Macy's), and SEARS and JCPenney are still there (exteriorly unchanged, of course). Steiger's, D&L are but memories while Dick's Sporting Goods opened one of its premiere outlets at Buckland, additionally was one of the first to have remodeled drastically from an original wood-floor clad, cramped albeit two-level interior.

The overall temperature of the mall was ho-hum darker shades of blue and monochromes, often attracted unsavory crowds at night (got a few stories to back that up), but the offerings were different from what Westfarms had.

'The Pavilions' couldn't capture a 90's mall any better than it did.

Today's upscale image has done it over well cosmetically, and has taken a sharp turn from what it once was especially in its later years adopting a rattier image. In spite of its original design provincialism, Buckland Hills was considerably the fun mall compared to Westfarms.

Distinctively, its developers made it top of the line for a 90's trendy center: a food court, alien to many malls around this time with all the quick-bite junk food trimmings like Panda Express, McDonalds, Taco Bell, Sbarro, and more mid-range stores instead of Westfarms somewhat highbrow offerings. Time-Out videogame arcade couped up in the rear of the food court, which centered itself around my childhood experiences here especially with it being a selling point for my mom dragging me here originally.

Buckland Hills, the more community-based mall on steroids, had its charm and challenged shoppers to all new destination.

Today the arcade, Panda Express and Sbarro "wall" have gone the way of the dodo, completely demolished for a carousel, the food court has been rearranged (Burger King took over McDonald's space) but still has an exorbitant amount of unused seating, and the decor has gone much classier. Some of the offerings have dipped into the "discount" and ordinary realms, gaps are evident from fallen retailers which thrived into the 1990's -- KB Toys having closed up last year, Suncoast now taken over by the always exciting indie Cambridge, Mass.-based Newbury Comics and its first Connecticut shop, and a furniture store operating out of a years departed Sam Goody and recently a hole left by The Disney Store -- whose been with the mall since the very beginning no more.

These shots are property of the mall's original contractor, Fusco Corporation. We're not sure how far they date back to but they mine as well be dated 1990. Also check out this shopping bag from Fox N Allen's collection. The mall once had kiosks which sold these custom logo-printed handlebags for a quarter (or two?) -- I used to have a ton of these.

If you've got any memories (or better yet, photos) shopping here in the 90's, perhaps ones that have eluded my recollection, share them with us!

See also: Labelscar's piece on The Buckland Hills (disclaimer: author Damas' visited the mall "in progress" of final touches on the remodel).